Lais Alves

The Big Data differential is precisely linked to the possibility and opportunity to cross this data through different sources to obtain quick and precious insights. The demand of consumers and the increase in competitiveness in all markets force us to innovate and have this path as a basic premise in business. That is why Big Data is so essential today. We are able to obtain market information through our consumers, extracting what they are saying about everything you do. Dissatisfactions, satisfactions, desires, needs, among others, are possible to capture on social media and cross with your company's internal data and thus create incredible insights. Krish Krishnan explains why Big Data and why now because these are the two most popular questions that are crossing the minds of any computing professional: Why Big Data? Why now? The promise of Big Data is the ability to access large volumes of data that can be useful in gaining critical insights from processing repeated o