The 3Vs of Big Data
When we talk about the definition of Big Data, we are referring to a
true technological revolution, capable of qualifying the results of companies. This
explains the great interest in the resource worldwide.
In the dimension of Big Data, there are 3 points denominated 3Vs (volume,
variety and velocity)
VOLUME
Within
the Social Media space for example, Volume refers to the amount of data
generated through websites, portals and online applications. Especially for B2C
companies, Volume encompasses the available data that are out there and need to
be assessed for relevance. Consider the following -Facebook has 2 billion
users, Youtube 1 billion users, Twitter 350 million users and Instagram 700
million users. Every day, these users contribute to billions of images, posts,
videos, tweets etc. You can now imagine the insanely large amount -or Volume-
of data that is generated every minute and every hour.
VELOCITY
With
Velocity we refer to the speed with which data are being generated. Staying
with our social media example, every day 900 million photos are uploaded on
Facebook, 500 million tweets are posted on Twitter, 0.4 million hours of video
are uploaded on Youtube and 3.5 billion searches are performed in Google. This
is like a nuclear data explosion. Big Data helps the company to hold this
explosion, accept the incoming flow of data and at the same time process it
fast so that it does not create bottlenecks.
VARIETY
Variety
in Big Data refers to all the structured and unstructured data that has the
possibility of getting generated either by humans or by machines. The most
commonly added data are structured -texts, tweets, pictures & videos.
However, unstructured data like emails, voicemails, hand-written text, ECG
reading, audio recordings etc, are also important elements under Variety.
Variety is all about the ability to classify the incoming data into various
categories.
Reference:
Whishworks.com. (2020). Understanding the 3 Vs of Big
Data - Volume, Velocity and Variety. [online] Available at:
https://www.whishworks.com/blog/big-data/understanding-the-3-vs-of-big-data-volume-velocity-and-variety
[Accessed 5 Feb. 2020].
Really good explanation of what the 3Vs of Big Data are. Thanks for sharing
ReplyDeleteThank you so much Melissa
DeleteVery clear to understand the concepts of the 3 V's of Big Data.
ReplyDeleteThank you Natalha. I appreciated your comment!
DeleteInteresting article, very practical to understand how to analyse big data
ReplyDeleteThank You. I have a better understanding of 3Vs now.
ReplyDeleteSuperb blog with many useful insights. Well done and great work
ReplyDeleteWell done Lais, very clear and informative.
ReplyDelete